37 min listen
317: Value-Based Pricing with Dr. Michael Tatonetti
317: Value-Based Pricing with Dr. Michael Tatonetti
ratings:
Length:
41 minutes
Released:
Aug 9, 2022
Format:
Podcast episode
Description
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations navigate these pricing complexities. As a certified association executive (CAE) and certified pricing professional (CPP), he speaks, trains, and consults on value-based pricing. In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Michael talk about value-based pricing, including approaches and tools to use; sponsorship; value propositions; pricing online offerings; addressing cannibalization concerns; and much more. Full show notes and a transcript are available at https://www.leadinglearning.com/episode317.
Released:
Aug 9, 2022
Format:
Podcast episode
Titles in the series (100)
After Action Review for the Leading Learning Symposium, Part I: In this episode, Jeff Cobb and Celisa Steele discuss the recent Leading Learning Symposium. To get the symposium program, go to by Leading Learning Podcast