Jeff Cobb, co-founder of Tagoras, interviews Dr. Robert Cialdini, author of the mega-bestseller Influence and the more recent bestseller Pre-suasion. Jeff talks with Dr. Cialdini about the core idea behind his new book, tips on how to influence people using “pre-suasion” techniques, and the impact the concept of unity has on influence. The insights shared by Cialdini have significant value for anyone in the business of lifelong learning, continuing education, and professional development. Full show notes available at http://www.leadinglearning.com/episode74. Thanks to YourMembership for sponsoring the Leading Learning podcast Q1 2017. YourMembership’s learning management system (LMS) is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations and learning communities.