42 min listen
S03.EP11 - Debunking Branding BS with Austin Franke
FromJUST Branding
ratings:
Length:
60 minutes
Released:
Jun 7, 2022
Format:
Podcast episode
Description
Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.
Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.
We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.
In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.
Now get into your corners, and welcome to the ring, Austin Franke.
Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.
We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.
In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.
Now get into your corners, and welcome to the ring, Austin Franke.
Released:
Jun 7, 2022
Format:
Podcast episode
Titles in the series (93)
S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan by JUST Branding