In this episode, Joe DeFeo, Chairman of Juran, discusses the importance of quality in design. He emphasized the distinction between what the consumer wants and what they require. Joe demonstrated how, if someone concentrates on enhancing the quality of something, they may achieve both quality and speed. He explained why, in order to develop, leadership is more necessary than culture. Joseph’s favorite book is “The Machine That Changed the World by Daniel Roos, Daniel T. Jones, and James P. Womack “, have you read it? Check out all our guests book top book recommendations here” and let us know your favorite.       https://theleaneffectpodcast.com/ https://www.facebook.com/TheLeanEffectPodcast https://www.facebook.com/groups/272448766629082/ https://www.linkedin.com/company/the-lean-effect-podcast/ Insta: @theleaneffectpodcast Twitter @EffectLean Guest: Joe DeFeo https://www.linkedin.com/in/jadefeo/ jdefeo@juran.com Host: Mark Dejong: https://www.linkedin.com/in/mark-de-jong-investor-lean-advisor-0288695/ Mark@4ppartners.ca https://www.4ppartners.ca Phone: 1-778-807-9691