Our guest, Peter Armstrong, coined the term Lean Publishing - publishing an in-progress book using lightweight tools and many iterations to get reader feedback. Peter shares best practices for early publishing, emphasizing the benefits of starting small for more feedback and better content. We discuss the importance of public feedback for building a marketing funnel and creating awareness, as well as the use of lightweight tools to make publishing easier. Tune in for valuable insights on writing and publishing content! https://theleaneffectpodcast.com/ https://www.facebook.com/TheLeanEffectPodcast https://www.facebook.com/groups/272448766629082/ https://www.linkedin.com/company/the-lean-effect-podcast/ Insta: @theleaneffectpodcast Twitter @EffectLean Guest: Peter Armstrong https://www.linkedin.com/in/saifarshad peter@ruboss.com Host: Mark Dejong: https://www.linkedin.com/in/mark-de-jong-investor-lean-advisor-0288695/ Mark@4ppartners.ca https://www.4ppartners.ca Phone: 1-778-807-9691