20 min listen
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
ratings:
Length:
38 minutes
Released:
Jan 10, 2022
Format:
Podcast episode
Description
During this episode, you will learn about;[00:05] What’s in for you in today’s episode[01:36] Who’s Shane Rostad and his area of specialty[06:34] Typical mistakes that brands make[08:44] Tips to improve your site’s conversion rate[12:48] Things to focus on when brands are collecting customer’s data[16:54] The different ways to gather qualitative data from your customers[19:41] Commercial Break[20:38] Upselling and cross-selling in the business[28:30] How to do the A/B testing for your site[33:52] Do these things to improve consumer conversion [35:09] Shane’s three favorite brands [36:33] Connect with Shane today Notable Quotes Customer experience is the most significant lacking catalyst in most brands.Understand the game of numbers in a business.When complexity hurts, focus on simplicity. Contributors: Shane Rostad - shanerostad Jay Desai - @jayd3sai
Released:
Jan 10, 2022
Format:
Podcast episode
Titles in the series (100)
KOLs Rule Influencer Marketing in China: Here's Why: In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders. KOLs have become increasingly important in China due to a distrust of advertising from brands. We’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry. by DTC POD: How The Best Brands Are Built