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Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

FromDTC POD: How The Best Brands Are Built


Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

FromDTC POD: How The Best Brands Are Built

ratings:
Length:
38 minutes
Released:
Jan 10, 2022
Format:
Podcast episode

Description

During this episode, you will learn about;[00:05] What’s in for you in today’s episode[01:36] Who’s Shane Rostad and his area of specialty[06:34] Typical mistakes that brands make[08:44] Tips to improve your site’s conversion rate[12:48] Things to focus on when brands are collecting customer’s data[16:54] The different ways to gather qualitative data from your customers[19:41] Commercial Break[20:38] Upselling and cross-selling in the business[28:30] How to do the A/B testing for your site[33:52] Do these things to improve consumer conversion [35:09] Shane’s three favorite brands [36:33] Connect with Shane today Notable Quotes Customer experience is the most significant lacking catalyst in most brands.Understand the game of numbers in a business.When complexity hurts, focus on simplicity. Contributors: Shane Rostad - shanerostad Jay Desai - @jayd3sai
Released:
Jan 10, 2022
Format:
Podcast episode

Titles in the series (100)

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.