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A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors

A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors

FromDTC POD: How The Best Brands Are Built


A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors

FromDTC POD: How The Best Brands Are Built

ratings:
Length:
8 minutes
Released:
Jun 15, 2021
Format:
Podcast episode

Description

“It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand.” @jadesai94 #DTCPOD“Coldest Water is teaching people how to become better influencers and to sell better, and I think it's a big win for not only the brand but also the ambassadors.” @jadesai94 #DTCPOD“One aspect of the landing page that works really well is that they quickly jump into the benefits and what you can do with the brand.” @jadesai94 #DTCPODWe Speak About:[01:03] Coldest Water’s successful landing page  [02:58] A rare aspect of their Ambassador landing page[03:22] How they connect to their audience [04:38] A unique factor of Cold Water’s ambassador program[06:41] How the brand creates learning opportunities for their ambassadorsColdest Water’s ambassador program differentiates itself from the norm There are numerous strategies a business can use to promote their brand, and one common technique is through the use of brand ambassadors.This marketing strategy allows individuals to form a partnership with a company and personally promote their product(s).However, Coldest Water takes an uncommon approach to their ambassador program by using it as an educational opportunity for their promoters and creating a unique incentive to sell.Stay tuned as we discuss how Coldest Water’s stays transparent with their ambassadors and additional factors of their landing page.  If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. Mentioned Links:Coldest Water ambassador landing page: https://thecoldestwater.lpages.co/coldestsponsorship/Coldest Water ambassador program pricing: https://thecoldestwater.com/join-us/Coldest Water on TikTok: https://www.tiktok.com/@thecoldestwaterColdest Water brand hashtag: https://www.tiktok.com/tag/thecoldestwater
Released:
Jun 15, 2021
Format:
Podcast episode

Titles in the series (100)

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.