26 min listen
Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance
Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance
ratings:
Length:
43 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns’ “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok. In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketing. Here’s a quick look at what we cover: How the pattern interrupt really needs to do more than interrupt - it also needs to frame the video. What the real goal of the first 5-10 seconds should be. How you need to lean into authenticity and what that looks like. What the ideal length of a video is after millions of dollars of testing. A simple yet HUGE recommendation for your CTAs (I’ve been guilty of making this mistake). How you might be overthinking your video strategy. Plus more!
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (100)
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