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#183: Lead Nurturing | Changing The Way You Think About Client Relationships

#183: Lead Nurturing | Changing The Way You Think About Client Relationships

From6 Figure Creative


#183: Lead Nurturing | Changing The Way You Think About Client Relationships

From6 Figure Creative

ratings:
Length:
44 minutes
Released:
Jan 18, 2022
Format:
Podcast episode

Description

Here's a list of the most common reasons someone might hire someone else instead of you: 

They don't trust you

They forgot you exist

They felt like you were manipulating them 

They felt misunderstood 

They’re not confident you can give them what they want/need

They felt no connection to you


What’s funny is that this list is nearly identical to the reasons a new romantic relationship might fail. 
My point? It’s pretty simple…
If you start dating someone brand new, you’re likely going to put SOME sort of effort into building that relationship. 
Right? 
You’d text/call them. You’d go on dates to get to know them. You’d try to figure out if you’re compatible by having meaningful conversations. 
You wouldn’t simply leave them alone and hope they propose to you later, right? 
You’d intentionally nurture that relationship. 
It’s the same thing with your potential clients. 
They reach out to you…but wtf do you do in the days/weeks/months between the first conversation and the point they hand over their hard-earned dollars? 
Most freelancers do a whole lot of sitting around and smoking Hopium. You’re just waiting for that phone call where the person finally “proposes” to you.
On this week’s episode, we dive deep into the process of intentionally nurturing your leads.
For full show notes, visit https://6figurecreative.com/183
Released:
Jan 18, 2022
Format:
Podcast episode

Titles in the series (100)

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.