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#279: Mastering The Art Of Self-Promotion | The Lead Generation Series

#279: Mastering The Art Of Self-Promotion | The Lead Generation Series

From6 Figure Creative


#279: Mastering The Art Of Self-Promotion | The Lead Generation Series

From6 Figure Creative

ratings:
Length:
32 minutes
Released:
Oct 24, 2023
Format:
Podcast episode

Description

Raise your hand if you suck at self-promotion...
??‍♂️ ?? ??‍♂️ ??‍♀️??‍♀️ (←that's probably you.)
Sadly, self-promotion is where most freelancers hit a wall.
It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.
If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you ??‍♂️)
For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.
That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?
At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.
So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.
By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.
In this episode you’ll discover:

Why your lead magnets aren't working

The six types of traffic

The "core four" types of marketing Brian uses

Using earned media to grow relationships

Why only 3% of your audience is ready to purchase from you right now

How hackers make money with stolen ad accounts

Demand creation vs. demand harvesting

Harnessing referrals and word-of-mouth marketing

Using a referral circle to help fellow freelancers

How to get a plan for your lead generation efforts

For full show notes, visit https://6figurecreative.com/279
Released:
Oct 24, 2023
Format:
Podcast episode

Titles in the series (100)

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.