Are social media “vinfluencers” bringing new consumers to wine, or simply devaluing expertise? What does it take to be a successful wine pro in the digital age, and what does authenticity look like in a world of polished Instagram feeds? In Ep. 93 we unpack these thorny questions and more, as we explore the ways social media and online personas have changed and shaped our industry.Influencing The Four Top are Jeff Graham and Mike Matyjewicz, online wine influencers and the founders and personalities behind the Sparkling Winos blog; and Paul Mabray, a wine industry digital futurist, and the CEO of Pix.wine.