40 min listen
#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
ratings:
Length:
59 minutes
Released:
Aug 9, 2022
Format:
Podcast episode
Description
Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
Aug 9, 2022
Format:
Podcast episode
Titles in the series (100)
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