40 min listen
#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
ratings:
Length:
61 minutes
Released:
Nov 16, 2021
Format:
Podcast episode
Description
Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
Nov 16, 2021
Format:
Podcast episode
Titles in the series (100)
#002: What is a Dashboard?: Episode 002 finds Michael, Tim and Jim tackling one of the most important, powerful and sometimes frustrating deliverables to any business analyst: the dashboard. What exactly is a dashboard? What are they for? What should they accomplish? Why can't... by The Analytics Power Hour