Messaging That Creates Demand, with Dacia Coffey

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Messaging That Creates Demand, with Dacia Coffey

FromB2B Growth

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Length:

37 minutes

Released:

Jul 20, 2022

Format:

Podcast episode

Description

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling

Released:

Jul 20, 2022

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Messaging That Creates Demand, with Dacia Coffey

Messaging That Creates Demand, with Dacia Coffey

Description

Titles in the series (100)

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