Effective Win/Loss Interviews, with Tirrah Switzer

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Effective Win/Loss Interviews, with Tirrah Switzer

FromB2B Growth

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Length:

28 minutes

Released:

Jun 15, 2022

Format:

Podcast episode

Description

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.
Discussed in this episode:
Why best practices aren't enough in win/loss interviews
Comparing in-house to 3rd party
How to best implement findings from the research

Released:

Jun 15, 2022

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Effective Win/Loss Interviews, with Tirrah Switzer

Effective Win/Loss Interviews, with Tirrah Switzer

Description

Titles in the series (100)

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