Today, I am blessed to have Abel James with me for the second time. He is a best-selling author, top 10 app developer, musician, radio show host, entrepreneur, and health crusader, Abel James. Abel’s work has been featured in WIRED Magazine, Paleo Living, and hundreds of media outlets in business, technology, psychology, and health. Within its first year, Abel’s Fat-Burning Man Show rose to the #1 most popular health podcast in the United States and the United Kingdom and went on to top the charts in more than seven countries across the world for the past two years. A former strategic advisor to the food and beverage industry, Abel now acts as a consumer advocate who exposes the truth behind deceptive marketing practices, misleading corporate propaganda, and powerful special interests that have accelerated the worldwide obesity epidemic and health crisis. Abel harnesses the techniques he developed for the Wild Diet to achieve extremely compelling fat loss and health results for his clients and the community. Abel’s quick-start guide, Intro to Paleo and The Musical Brain, are distinguished as #1 Amazon bestsellers in health and psychology. The Musical Brain explores evolutionary biology and how musical training and experience affect the brain. Abel and his team developed Caveman Feast, the #1 App in Food and Drink worldwide and the #6 App overall in the Apple Store in 2013. Abel has advised Fortune 500 and federal government clients, including Microsoft, State Street Global Advisors, Lockheed Martin, the Department of Education, the Department of Labor, and the Library of Congress. In this episode, Abel opens the show by speaking about social media's negative impacts on our health. Instead, we need to focus on falling back in love with the right media types. Then, Abel jumps into keto flexing and the importance of metabolic flexibility. Abel explains why he’s such a massive fan of intermittent fasting, but of course, your feasting days are just as critical. Tune in as we chat about the inspiration behind Wild Superfoods. Check them out here: https://wildsuperfoods.com/?rfsn=6479167.fec25a&utm_source=refersion&utm_medium=affiliate&utm_campaign=6479167.fec25a use the coupon code ketokamp for a discount on your order.  Keto Challenge Recordings - Special Offer: https://kka.mykajabi.com/offers/UxThDWSJ/checkout  Get Keto Flex on Audible for Free (New Customers Only): https://adbl.co/36d6A24 Get Keto Flex on Audible here for current customers: https://adbl.co/3699lBm / / E P I S O D E   S P ON S O R S  PureForm Omega Plant Based Oils (Best Alternative to Fish Oil): http://www.purelifescience.com Use ben4 for $4.00 off. Paleo Valley beef sticks, apple cider vinegar complex, organ meat complex & more. Use the coupon code KETOKAMP15 over at https://paleovalley.com/ to receive 15% off your entire order. Upgraded Formulas Hair Mineral Deficiency Analysis & Supplements: http://www.upgradedformulas.com Use KETOKAMP15 at checkout for 15% off your order.  Text me the words "Podcast" +1 (786) 364-5002 to be added to my contacts list.  [06:05] The Negative Impacts of Social Media on Our Health Once you get started on social media, you will never have enough. Social media is so superficial that it’s challenging to post anything meaningful.  Instead, we should be falling in love with the right kind of media. Social media is making people anxious and bummed out.  [16:10] If You Want To Grow A Brand, You Need To Have A Podcast  If you want to create content for the rest of your life, start a podcast.  The problem with podcasting is oversaturation. Eventually, there will be more podcasts than there are listeners.  A podcast is something that you own. Whereas your TikTok channel isn’t something that you own. This will be critical as we look toward the future of the decentralization of media. [19:45] How You Can Apply Keto Flexing To Your Life  Many people think that going hard is better. However, it’s all about finding balance.  If you want t