Adam, Joanna, and Zach examine the recent Silicon Valley Bank State of the Wine Industry report, and in particular the notion that wine as a category is struggling to attract Millennial drinkers. Topics include an discussion of the outdated marketing approach for many wine brands and regions, lessons wine could learn from the spirits industry, the different economic realities and priorities for Millennials as compared to Baby Boomers and Gen Xers, and more. Please remember to subscribe to, rate, and review the VinePair Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, and suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Champagne Billecart-Salmon Brut Rosé Joanna is drinking: Torch & Crown Dark LagerAdam is drinking: Presidente See acast.com/privacy for privacy and opt-out information.