Adam, Joanna, and Zach briefly discuss Duckhorn's acquisition of Sonoma-Cutrer, then delve into a discussion of why exactly the period from Thanksgiving to New Year's is the most crucial stretch of the year for the drinks industry, as well as what categories and brands are best positioned to crush Holiday 2023. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is reading: The Timeless Allure of Oysters and AlcoholJoanna is reading: For OnlyFans Creators, Private Whiskey Groups Are Rife With OpportunityAdam is reading: The Duckhorn Portfolio Will Acquire Sonoma-Cutrer Vineyards in $400 Million DealInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairThis episode is sponsored by The Prisoner Wine Company Hosted on Acast. See acast.com/privacy for more information.