Joanna and Zach discuss hard cider's attempt to borrow from hard seltzer in a bid to revitalize the flagging category, why hard cider's momentum fizzled in the last decade, and what a path forward for craft producers might look like. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Chuckanut Brewing PilsnerJoanna is drinking: Talea Beer Co. Tart DecoInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.