Adam, Joanna, and Zach discuss whether individual wineries and even entire regions should be focusing more on their local and regional markets, as well as trying to bring in tourists, as opposed to attempting to get their wines into markets around the country: is that a fruitless chase that ends up costing more money than it could ever generate? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Cadillac MargaritaJoanna is drinking: Bourbon RenewalAdam is drinking: PalomaInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.