With the recent news that spirits have surpassed beer as the top-selling drinks category in America, Adam and Zach explore what exactly has driven this transformation: why spirits can be seen as both high-brow and low-brow, and why they're particularly cleaning up in on-premise settings. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: The Devils Soul at Temple BarAdam is drinking: Sweetens Cove BourbonInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.