Adam, Joanna, and Zach discuss one of the most powerful trends in consumer behavior: the rise of "premium mediocre" brands, and how attitudes towards affordable luxury, ethical consumption, and more are manifesting in the beverage alcohol world. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send and questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Joanna is drinking: Martha Stoumen VermentinoZach is drinking: Breakside PilsnerAdam is drinking: Water, in preparation for Wine & Culture Fest See acast.com/privacy for privacy and opt-out information.