Adam, Joanna, and Zach react to a recent essay stating that the wine industry should double down on marketing to the oldest part of the wine-consuming crowd. Does it make sense for wine to further focus its efforts on a generation it has a longstanding and lucrative relationship with, and does marketing to younger generations really turn off others? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is reading: Revisiting the ‘Hey Bartender’ Documentary, 10 Years After It Captured the Craft Cocktail RenaissanceJoanna is reading: Is Trying a Classic Cocktail Where It Was Created Actually Worth It?Adam is reading: How London Claimed the Global Cocktail CrownInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.