Bells and Whistles At BestIf you’re not familiar with the eCommerce Marketing School podcast, they post five times a week, with 5-10 minute episodes taking a customer story sharing some of their tactics, what's working, what's not, and then a handful of interviews as well with operators who are in the trenches working on new tactics for growthSome businesses start because people have a product, and on the flip side, people have a skillset and find ways to apply it, with this…people are finding their natural sales channels “People that understand how to create content can have tremendous success launching a brand from a cold start.” -BenConsolidation is happening at the small end of the market, but it's going to jump to the midmarket and enterprise as well“There is a fractionalization of the consumer experience in the sort of the bygone era of installing a million apps in the Shopify ecosystem.” -PhillipFigure out how to be sustainable in creating content, make it as easy as possible, and in a format that's going to work for all Associated Links:Learn more about Ben Jabbawy and check out that second half of this conversation at, eCommerce Marketing School!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!