This episode is brought to you by Yotpo.   Designing a gourmet cotton candy product is more technical than the consumer probably thinks, says Art of Sucre Founder and CEO Emily Harpel. It took a design team to work out the candy's fluffiness, packaging, and consistency.   "Creativity is truly endless" when it comes to product options, says Emily. Art of Sucre began with six original flavors and has grown to feature dozens more, including seasonal ones.   For now, Art of Sucre is a DTC brand, but Emily hopes that strategy will evolve in the near future as the pandemic fades.   In Part 2, Emily talks about:   * How freeing it is as an entrepreneur when you let go of what other people say. * Her joy of corporate gifting opportunities. * Overcoming her initial discomfort working with social media. * How her determination to try her idea - to take the first step - was the most challenging but satisfying lesson.   Join Ramon Vela and Emily Harpel as they break down the inside story on The Story of a Brand.   For more on Art of Sucre, visit: https://artofsucre.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.