Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material? In this episode, I talk with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience. In this episode we discuss:Understanding precision writing & solving the target’s problemHow to structure persuasive copyCopywriting strategies—formatting, empathy, description, & metaphorMistakes to avoid when writing copyFinding your buyers through immersive workThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.