46 min listen
Suzi Watford (WSJ) | Decision Makers
FromThe CMO Podcast
ratings:
Length:
54 minutes
Released:
May 12, 2021
Format:
Podcast episode
Description
Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+.In this conversation, Suzi and Jim discuss the new vision for WSJ and how they are effectively evolving the brand to digital. She also discusses how they are attracting new subscribers while continuing to delight those who have been reading the WSJ for many years.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
May 12, 2021
Format:
Podcast episode
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