14 min listen
GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston
GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston
ratings:
Length:
42 minutes
Released:
Nov 14, 2018
Format:
Podcast episode
Description
Sharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!What You'll Learn:How to future-proof your careerHow to be a pro intervieweeThe right questions to ask as an interviewerThe important feeling you have to convey to intervieweesHow to get authentic answers from others Using personality tests to improve your business and marketingWhat to do when you feel adrift in your careerThe Band-Aid Slogan See acast.com/privacy for privacy and opt-out information.
Released:
Nov 14, 2018
Format:
Podcast episode
Titles in the series (100)
MM 5.5 Embrace Your Worst - Storytelling Mindset: Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset... by Garlic Marketing Show