Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. One overlooked aspect of success is focusing on stewardship and family legacy. 2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria. 3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with. Check out to receive a free copy of Jon’s new book – NON-Food Franchising, and book a call - FranBridge Consulting Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount