Jon Ostenson is a top 1% Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. One overlooked aspect of success is focusing on stewardship and family legacy. 2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria. 3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with. You know where you want to be… We’ll help you get there. Receive free copy of Jon’s new book – NON-Food Franchising, and book a call - FranBridge Consulting Website Sponsor HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!