What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah. In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education. Favorite Business Book: The Billionaire That Wasn’t by Conor O’ CleryThe Hard Thing About Hard Things by Ben Horowitz Mindset Principle:Being present in the moment.  Business Advice: Start leveraging Gmail Ads.  Favorite Quote:“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar “The secret to living is giving.” - Tony RobbinsConnect with today’s guest: Growth Everywhere - Eric’s podcast Single Grain - Eric’s company Join Ian's Facebook Group: Situation Marketing  See acast.com/privacy for privacy and opt-out information.