In this episode of Sessions - a podcast series where Jillian works with individuals, live, 1:1 - Jillian works with a registered holistic nutritionist and fitness coach who is struggling to find her footing in the anti-diet world. How do you compete with a 60 billion dollar weight loss industry and years of indoctrination? How do you offer up trust when all anyone is really interested in is control? 
In this episode they cover:

Messaging. Being very clear on what you do and what you sell to avoid frustration.
How to work with people who want to be DONE with dieting... but also want to lose weight?
Is it confusing to post about food on social media? Does it send the wrong message?
Shrugging off assumptions about your profession
Are you strong enough in the fundamentals of this work? Is it possible that personal wavering is affecting your message?
How the diet industry is co-opting anti-diet messaging and making it so messy for everyone
A niche can be many things - it doesn't need to be a condition. It could be an age group!
The need to find community and persevere

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