It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK’s leading strategic brand development and communications partners to some of the world’s best brands. Not only is Julietta an incredible entrepreneur, but she also managed to transmit her personal ethics of kindness and care to her companies culture. As a result, the company is on the forefront of communication companies with incredibly high rates of client and staff retention. Her story, her lessons, and her advice on building such an incredible company culture, were all covered in today's episode. Hope you enjoy!