Culture matters, and it makes every company unique. Having the right culture builds trust, respect, and the opportunity for employees to participate in shared values and passion. Creating the right culture matters because it directly affects people factors such as employee engagement and motivation; and productivity factors such as product and customer service quality. Today’s guest is Amanda Lucey, CEO of The Partnership. Inc Magazine ranked his company #4298 on the 2022 Inc 5000 list. The Partnership is Atlanta’s oldest privately held, female-owned marketing and brand communications agency. They truly believe in partnerships, and their approach is to treat all clients like partners to create a deeper working relationship. In this episode, Amanda talks about why culture matters so much if you want a fast-growing company. She also shared how she uses values to align people together and how she created her culture brand. Discover how letting employees learn to start thinking for themselves helps contribute to their growth.   Get the show notes for Why Culture Matters with Amanda Lucey at The Partnership Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #AmandaLucey with your host @GeneHammett https://bit.ly/gttAmandaLucey   #Culturematters #GeneHammettPodcast #Inc2022 #GHepisode937 #femaleownedmarketing #brandcommunicationsagency Give Growth Think Tank a review on iTunes!