47 min listen
How To Find Your Brands Personality with Howler Brother's Chief Marketing Officer
How To Find Your Brands Personality with Howler Brother's Chief Marketing Officer
ratings:
Length:
67 minutes
Released:
Apr 5, 2023
Format:
Podcast episode
Description
Rick Wittenbraker is the CMO of Howler Brothers, an Austin-based lifestyle apparel valued at approximately 50 to 75 million dollars. He previously served as the VP of Marketing for YETI Coolers, helping to grow that company from a local start-up to a powerhouse brand. Rick joined the Howler family after successfully taking the reigns of several start-ups, as well as steering Austin-based YETI Coolers from a $5-million to a $68-million company in four years.
For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured
Howler Brothers: https://www.instagram.com/howlerbros/?hl=en
For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured
Howler Brothers: https://www.instagram.com/howlerbros/?hl=en
Released:
Apr 5, 2023
Format:
Podcast episode
Titles in the series (100)
The Importance Of Spotting Marketing Trends In The Fashion Industry: In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil. by Beyond Fashion Business