Ulla Johnson CEO Secrets On Building And Growing Brands

The Importance Of Spotting Marketing Trends In The Fashion Industry: In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil. by Beyond Fashion Business

47 min listen

Fashion E-commerce In Third World Countries: On this episode, we are talking to a Mexican entrepreneur called Diego Lira that started an e-commerce sock brand called Noma Outfitters. We talked about the challenges that e-commerce is facing due to the lack of development in third world countries like Mexico, but also, about the amount of opportunities for entrepreneurs and designers in these countries. For any enquiries, make sure you get in touch with our host at esteban@estebanjulian.com by Beyond Fashion Business

22 min listen

How 3D Technology Is Changing The Fashion Industry: In this weeks episode, we sat down with CEO of Bodyblock AI, Greg Moore. Greg has been leading the 3D fitting movement for a lot of different industries, including the fashion and retail industries. Therefore, we were very happy to have him share the type of impact this technology is having in the fashion industry, and how it will work as a gateway for future technologies in the industry. by Beyond Fashion Business

25 min listen

CEO Of Diane Von Fürstenberg On Branding Around Your Customer: In this weeks episode, we sat down with the CEO of Diane Von Fürstenberg, Sandra Campos. We spoke about the importance of building a brand’s heritage, and the importance putting your customer at the center of everything that you do. From things like decision making to brand strategy. We recommend you listen closely and avoid playing it at more than 1x speed, as this is an advanced and very informative episode, Even our host was having issues catching up! by Beyond Fashion Business

29 min listen

Starting A Fashion Brand In Developing Countries: In this weeks episode, we sat down with Brazilian fashion entrepreneur Michelle Lima. She is the Co-founder and CEO of Blue Bird Shoes. Michelle has been working in the shoe industry since she was 17 years old. There are still a lot of questions in regards to starting a fashion brand in developing countries. So we feel very lucky to have somebody like Michelle sharing her valuable advice and experience with us. by Beyond Fashion Business

35 min listen

Making your First Products & The Stages Of Product Development: In this episode of The Future Of Fashion Business, we sat down with Jodie Udzenija. Jodie is the Director of Apparel Product Development at 5.11 Tactical. This was a very special episode and one of our favorite ones to this day. We talked about the common mistakes fashion entrepreneurs make when making their first clothing samples, how to avoid these mistakes, what entrepreneurs should expect when making their first products, and about the different stages of development a product has to go through so that it is ready to sell. There was so much valuable information in this episode, so make sure you have a pen and paper nearby! by Beyond Fashion Business

34 min listen

Introduction To Social Responsibility In Beauty Products: In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices. by Beyond Fashion Business

42 min listen

Building Great Partnerships & The Importance Of Supply Chain: In this weeks episode, we had a really good conversation with Marcus Chung. Marcus is the VP of Manufacturing & Supply Chain at Third Love. We spoke about the importance of understanding the supply chain of any fashion business, its challenges, and some of the expectations you should have from your own supply chain. Marcus has a very unique and inspiring story, as he took a complete 360 turn to develop a career in the fashion supply chain, so there are definitely a lot of things to be learned from his personal story. We also spoke about the importance of developing good partnerships, and how to actually start developing those partnerships. by Beyond Fashion Business

42 min listen

How Your Ego Is Destroying Your Creativity: In this weeks episode, we sat down with the Creative Director of BCBGMAXAZRIA Bernd Kroeber to discuss the creative processes responsible for continuously creating innovative designs, while still staying true to your brands DNA. We also talked about the ego, how it hinders most fashion entrepreneurs creativity and the importance of knowing who you are designing for. by Beyond Fashion Business

34 min listen

The First Stages Of Starting A Fashion Brand: In this weeks episode, we sat down with fashion consultant Maria Pesin. She is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience. Knowing what to focus is one of the biggest struggles for starting fashion entrepreneurs. So we had Maria share the most important insights strategies that all fashion entrepreneurs must know when they are starting out. by Beyond Fashion Business

34 min listen

How Brands Create Viral Growth Using The Right Influencers: In this weeks episode, we sat down with digital and fashion entrepreneur Oscar Eriksson. He was also the Co-founder of H&M's subsidiary brand Nyden. Oscar shared a lot of special insights on growth & viral systems strategies for fashion businesses that most brands out there continue to get wrong. So be prepared to start applying them in your business! We also talked about the birth and strategy with Nyden as H&M's celebrity collaborator incubator. by Beyond Fashion Business

52 min listen

Culture, Adaptability & Communications with Vanessa Von Bismarck: In this episode, we sat down with the founder of the legendary global strategic consulting and communications agency, BPCM. Vanessa and I had a conversation around: - Her entrepreneurial story/how she founded and built one of the most renowned luxury and fashion communication agencies in the world. - How adaptability and culture have. been the pillars of her success - The current state of. fashion communication and where everything is heading Want to start your own fashion brand or creative business? Learn what they don't teach you at art & design school by joining our Creative Business Consulting group: https://www.patreon.com/thefutureoffashionbusiness?fan_landing=true For my day to day check out my Instagram stories: https://www.instagram.com/truesteban/ by Beyond Fashion Business

68 min listen

Branding And Finding Collaborators For Your Fashion Brand: In this weeks episode, we sat down with entrepreneur and ex-creative director of Supra Footwear, Ace Rice. It was fascinating to hear Ace's story. Its not every day that we have the opportunity to sit down with somebody that knows how to represent culture so well. From basketball, to music, to art to fashion, to fashion entrepreneur, he really has done it all. Stick to the end to catch his advice on the importance of the right collaborations, and how to reach out and get in front of these collaborators. Also, don't forget to follow our podcast to stay update don our future episodes. by Beyond Fashion Business

40 min listen

From Beach Bum To One Of Australia's Biggest Swimwear Exporters: In this episode, we spoke with the founder and managing director of aussieBum, Sean Ashby. The story of Sean Ashby and aussieBum is a fascinating and very unusual one, and it shows just how much is possible by believing in yourself and what you are doing. We hope you enjoy this wonderful episode and learn a lot from how Sean managed to start his company from nothing, against all odds, and still became a global success story. by Beyond Fashion Business

36 min listen

Overview & Importance Of Customer Experience: In this week's episode, we sat down with UX design director Constantine Gavrykov to talk about the importance of UX design in fashion. This is a very dense episode on the importance and direction of user experience, so make sure you have a notebook in hand! by Beyond Fashion Business

43 min listen

How To Build A Sustainable Fashion Brand: In this weeks episode, we sat down with fashion sustainability expert Jeanine Ballone. We spoke about the importance of new fashion entrepreneurs building sustainable fashion brands and how they can apply those principles in their business, right now. After all, the future of not only the fashion industry but our planet is in the hands of the up and coming fashion entrepreneurs with a burning desire to make our world a better a place. We want to apologize for our almost 3-week podcast episode release delay, we experienced a lot of issues transferring podcasting platforms, but that it all done and handled with. We are very excited to continue bringing you your weekly dose of fashion business information! by Beyond Fashion Business

37 min listen

Creating A Unique Footwear Product & The Impact Of Passion: In this episode of The Future Of Fashion Business we sat down with the Vice President of Product management at Crocs, Michael Pao. Michael has a fascinating story, as he went from being a professional football player to working for one of the biggest and most influential footwear brands in the world. We spoke about what makes a unique product unique, the most important features a footwear product must have, and the main things you have to consider if you want to start a footwear line. Hope you enjoy this one and dont forget to follow our podcast for future episodes. by Beyond Fashion Business

39 min listen

Choosing The Right Products For Your Collections: Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and more successful collections. by Beyond Fashion Business

45 min listen

How Blockchain Can Help Solve Sustainability Issues: In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of future in. by Beyond Fashion Business

39 min listen

Why Italy Is Behind On Digital Marketing Innovation: In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences? by Beyond Fashion Business

34 min listen

Hiring Talent For Your Retail Location: In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for fashion entrepreneurs to learn of their importance of supporting their business partners/talent and to lead them with intention and authenticity by Beyond Fashion Business

53 min listen

Planning & Opening Your First Pop Up Shop: In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop? by Beyond Fashion Business

53 min listen

The Relationship Between Product Development & Sourcing: In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors. by Beyond Fashion Business

53 min listen

Digital Marketing And E-commerce Strategy For Fashion Entrepreneurs: In this episode we sat down with Emily Li Mandri, a digital marketing consultant for fashion and retail businesses. We talked about the importance of having a digital strategy, and Emily also gave us a lot of tips that anybody can start applying online to have an edge over their competition. Digital has increasingly become one of the most important places for your brand to be at, so as a fashion entrepreneur, we hope you can start applying these concepts into your fashion business. by Beyond Fashion Business

34 min listen

Email Marketing And CRM For Fashion Brands: In this weeks episode, we sat down with the Vice President of Marketing & CRM for the Techsyle Fashion Group. You better get a notebook for his one. There's so much advanced information in this episode that you will most likely have to listen to it a couple of times. We talked about the importance of CRM, how to use it to interpret data, how to use that data to create successful email marketing strategies, and how to optimize those email strategies. Hope you enjoy it as much as we did. by Beyond Fashion Business

37 min listen

The Strategy Behind Getting Published In Fashion Magazines: In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion editors. Hope you like it! by Beyond Fashion Business

30 min listen

Using CRM To Make Better Decisions For Your Brand: What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a lot of incredible insights. Hope you enjoy this conversation as much as we did. by Beyond Fashion Business

49 min listen

International Expansion With Urban Outfitter's Stefan Laban: In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out chat around international expansion. How can brands do it efficiently? And what are the principles that guide successful international expansion? by Beyond Fashion Business

46 min listen

Content & Experiences As The Pillars For Sustainable Growth: In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode! by Beyond Fashion Business

47 min listen

Building Company Culture Through Integrity: It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK’s leading strategic brand development and communications partners to some of the world’s best brands. Not only is Julietta an incredible entrepreneur, but she also managed to transmit her personal ethics of kindness and care to her companies culture. As a result, the company is on the forefront of communication companies with incredibly high rates of client and staff retention. Her story, her lessons, and her advice on building such an incredible company by Beyond Fashion Business

50 min listen

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Ulla Johnson CEO Secrets On Building And Growing Brands

Ulla Johnson CEO Secrets On Building And Growing Brands

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