47 min listen
Why Italy Is Behind On Digital Marketing Innovation
Why Italy Is Behind On Digital Marketing Innovation
ratings:
Length:
34 minutes
Released:
Aug 3, 2019
Format:
Podcast episode
Description
In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?
Released:
Aug 3, 2019
Format:
Podcast episode
Titles in the series (100)
The Importance Of Spotting Marketing Trends In The Fashion Industry: In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil. by Beyond Fashion Business