IKEA is a global home furnishing brand that brings affordable, well-designed furniture to people all over the world. And while it maintains its mission is to make millions of people look forward to coming home, IKEA is going through a significant digital transformation to bring the processes, culture and technology of the 80-year-old brand into the 21st century.During our annual European conference in London, Steve Page, IKEA's global VP of Product Management, sat down with Avature CEO, Dimitri Boylan, to share his insights on managing such a complex project. Unpicking the complexity created over the last 80 years, Steve highlighted that his key challenge is identifying technology partners that will help lay the right foundation for this ambitious project today, but also in the future, leading to increased efficiency and business agility. From leveraging technology to maintain IKEA's status as an iconic brand that can attract the people it needs to balancing localization with a more centralized, global approach that will help the organization make better data-driven decisions, this episode offers listeners a unique glimpse into the talent technology strategy at IKEA. Tune in and make sure to subscribe to the podcast. Hosted on Acast. See acast.com/privacy for more information.