7 min listen
Moving Closer to Millennials: Ikea’s City-Centric Strategy
Moving Closer to Millennials: Ikea’s City-Centric Strategy
ratings:
Length:
6 minutes
Released:
May 10, 2019
Format:
Podcast episode
Description
Ikea catches up to the urban living trend with the launch of its new store and design studio in Manhattan. The move signals the growing need for homeware and home furnishing retailers to embrace an extensive business model that is omni-channel and oriented to Millennials. In an age where both digital and real-world experiences are valued, the Swedish brand is serving highly curated assortments and design-oriented customer service that should catch the attention of the busiest of New Yorkers.
Released:
May 10, 2019
Format:
Podcast episode
Titles in the series (100)
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