ICA is the Sweden #1 supermermarket chain, with over 23 000 employees, 1300 stores across the country,  generating 100  Billion Euros of revenue. ICA has undertaken a very large agile transformation that has become a benchmark and a true inspiration for many companies in Sweden and all over Europe. The secret sauce of their success : make the transformation of matters of culture first, before any methods. Marvin Lilegren is the  “Head of User Experience & Design” at ICA and has been instrumental at the core of this story. In this episode, he lays out the step by step approach and key success factors of the ICA’s agile transformation journey. The principles he explains apply for any industry. Follow-us on https://www.linkedin.com/company/pyramid-to-circles/