Today, we're happy to be joined by Edwina Johnson, Head of Global at Alloy, leading company strategy to expand their product into key markets worldwide and launch a GTM team in the UK/EMEA.Previously Head of Global at Alloy, leading company strategy to expand our product into key markets worldwide and launch a GTM team in the UK/EMEA. Before that, COO at Alloy in NYC, taking the team from Seed to Series C and $1.55B valuation. Edwina is also an active angel investor, primarily through Ada Ventures, under the Economic Empowerment thesis, a mentor through Innovate UK’s Women in Innovation program, and an Expert in Residence for Sie Ventures. We invite you to listen to this discussion below for some wonderful stories; besides the actionable advice, you can have a sneak peek at the below.Go to eu.vc for our core learnings and the full video interview ?Chapters:00:02:08 - Building and Investing in Startups00:03:51 - The Importance of Strong Founders in Startups00:05:30 - Taking the First Step into Angel Investing00:06:57 - Angel Investing and Building a Network00:08:29 - Tangental Benefits of Angel Investing00:10:13 - Angel Investing Qualifications00:11:57 - Evaluating Investment Opportunities00:13:31 - Investing in Founders with a Clear Mission and Vision00:15:07 - Providing Value to Founders After Investment00:16:45 - Providing Value and scaling challenges00:18:16 - Collaborating with VC's and Diversifying Portfolio00:19:49 - Diversifying Deal Pipeline00:21:22 - The Importance of Networking in Angel Investing00:23:09 - The Herd Mentality in VC Investment00:24:44 - Balancing Objectivity and Excitement in Investing00:26:21 - Excitement for Investing in Familiar Industries00:28:01 - Being Open to Changing Business Models00:29:32 - Expanding Networks and Diversity in Angel Investing00:31:09 - The importance of founders in early-stage businesses