Isobar is a global agency that delivers digital transformation, powered by creativity. They solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Isobar clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei. In the past few years, Isobar has been awarded over 450 times, including the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity in 2018, as well as multiple Clio, Webby, and Effie Awards. Research firm Forrester also named Isobar a Leader in Commerce in its report, “The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018.” At the recent Adobe Summit, I met with Vikalp Tandon, Global CTO, Isobar. Vikalp is responsible for expanding Isobar’s data and technology consulting offering globally by working closely with the multi-disciplinary teams across Isobar’s 45 markets. Vikalp has over 15 years of experience in delivering multiple large scale, multi-market technology products, consulting complex technical solutions and establishing offshore delivery teams. Vikalp is tasked with connecting the strong and growing technology and commerce community at Isobar whilst leveraging the agency’s global technology partner relationships with Adobe, Salesforce, SAP Hybris, Sitecore, Magento, Google, Microsoft and more, to further enable Isobar to deliver experience-led transformation for clients.