What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a lot of incredible insights. Hope you enjoy this conversation as much as we did.