Why is it so important to show your authentic self on social media? Amy Jo Martin, social media strategist, best-selling author, and host of the podcast "Why Not Now?" has built a career by helping huge brands and celebrities like Shaquille O'Neal and Dwayne "The Rock" Johnson become more popular by becoming more personable through their online presence. She explains how to identify the value you provide for your followers, which social media platform you should try first, what practices are most common among highly successful career renegades, and how social media grows your business when you show up and share yourself.

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