33 min listen
Episode 57: How Do You Meld Corporate Cultures into a Single Brand
FromA podcast about work, the future and how they will go together
Episode 57: How Do You Meld Corporate Cultures into a Single Brand
FromA podcast about work, the future and how they will go together
ratings:
Length:
20 minutes
Released:
Oct 21, 2021
Format:
Podcast episode
Description
How do you bring together workers from different organization with different corporate cultures? Combining organizations may make sense from a business point of view, but when you do it you are often bringing together many disparate parts. Doing it effectively means crafting a communications strategy to get everyone communicating with each other, and then putting out a coherent message to the outside world, which can both be difficult tasks for managers and for workers alike. To talk about all of that from first-hand experience our guest today is Terri Buckley, Director of Corporate Communications at connectFirst Credit Union in Alberta, Canada. connectFirst Credit is a company that is comprised of what used to be four different companies and four different corporate cultures. Teri had the challenge of putting together a communications strategy when the companies merged in early 2020 when there were plenty of other challenges happening as well. She shares that experience on this episode, along with some insightful takeaways in terms of how the company relied on technology to get things done, as well as how people reacted and learned to adapt as different corporate cultures came together. Guest: Teri Buckley Director, Corporate Communications connectFirst Credit Union Teri...
Released:
Oct 21, 2021
Format:
Podcast episode
Titles in the series (100)
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