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Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling
FromThe CMO Podcast
ratings:
Length:
52 minutes
Released:
Mar 24, 2021
Format:
Podcast episode
Description
Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time there, she led her team through the early months of the COVID-19 pandemic. Later in 2020, E*TRADE was acquired by Morgan Stanley. In this conversation, Andrea talks about managing her team through all of these changes, and how brand purpose really sets E*TRADE apart from other trading apps.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Mar 24, 2021
Format:
Podcast episode
Titles in the series (100)
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