Treating people like individuals in a one-to-one fashion is the ultimate goal for a digital marketer. However, analyzing the millions of data points from customer interactions and acting upon the data to make smart decisions can be overwhelming and challenging. For Jerry Jao and ReSci, the challenge motivates them. In the first part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, sits down with us and shares why customers have referred to their platform as the “Tesla of Email Marketing”. What it's like innovating in an area of digital marketing that hasn’t seen innovation in over 10 years. Why whether it's predictions, automation, recommendations, or the platform's self-driving autonomous features, the key is keeping the customer at the center. In part one, Jerry discusses The start of Jerry Jao, the Fifth-grade Entrepreneur; How being raised by a single mother inspired Jerry; Innovating the Email experience from the ground up; Why the customer deserves to be treated as a unique individual; Using data science to improve subject lines; Avoiding the limitations inherent in other email platforms; How ReSci improves engagement and revenue, and more.   Join us while Ramon Vela interviews Jerry in Part 1 of this episode and listen to him share the inside story of a brand.   For more on ReSci visit: https://www.retentionscience.com/sob