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Rain Parade - Carving Out a Unique Niche in E-commerce

Rain Parade - Carving Out a Unique Niche in E-commerce

FromThe Story of a Brand


Rain Parade - Carving Out a Unique Niche in E-commerce

FromThe Story of a Brand

ratings:
Length:
40 minutes
Released:
Nov 20, 2020
Format:
Podcast episode

Description

In the first part of this Feature, we interview Adam Hascall, Founder of Rain Parade.  Rain Parade allows you to send a chocolate male organ anonymously to a friend as a prank. It started between him and some friends. They made a website, started seeing organic traffic, and realized that they stumbled across a potential business opportunity.  In this interview, he reflects on his upbringing and growing up in a very religious Catholic family. He was always creative and pursued the arts. He got his MBA and then realized that’s not what he wanted. Adam also didn’t want to be forced into a starving artist trope, so he decided to build his own business. He recalls that his father was very embarrassed about his idea but later realized that it really was a business, albeit a very unusual one. In Part 1, we hear about his upbringing, his time at school, his company's birth, and dealing with his religious parents’ reaction to his new company.   Join us while Ramon Vela interviews Adam, and listen to him, share the inside story of a brand. For more, please visit Rain Parade Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB
Released:
Nov 20, 2020
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.