In this first part of this Feature, we hear from Jon Bostock, Founder of Truman's, about making the Big Step. Jon tells us about his journey, making that leap into the economic unknown.   As Jon comments, when it comes to following through with ideas, personal goals, finding the confidence to leave the comfortability of a stable desk job, “we talk ourselves out more than we talk ourselves in.”    With Jon’s insight, today we’re learning to do just that; talk ourselves into making the big step to leave corporate America. The big step isn’t always safe, there aren’t always huge payouts, and it is rarely easy, but the ability to produce value in doing something you love is always worth it.    Whether you’ve kept it in the back of your mind or at the forefront of debate, Jon is here to help you break the routine, the normalcy, to go beyond all dreams of success.  In part 1, Jon discusses His start at General Electric; Building the confidence to leave corporate America; Giving into innovation; Finding freedom and reflecting on your career; COVID advice for future entrepreneurs; Discussing Jon’s book The Elephant Dilemma: Break Free and Reimagine Your Future at Work.      Join us while Ramon Vela interviews Jon in this episode and listen to him share the inside story of a brand. For more on Truman's visit: https://www.trumans.com/ Visit our advertisers:   CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB