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773. Capture, Nurture, Automate: Marketing Automation Made Simple

773. Capture, Nurture, Automate: Marketing Automation Made Simple

FromMove: The Go To Market Podcast


773. Capture, Nurture, Automate: Marketing Automation Made Simple

FromMove: The Go To Market Podcast

ratings:
Length:
63 minutes
Released:
Jan 8, 2021
Format:
Podcast episode

Description

Marketing automation is vital for every marketer not trapped in the dark ages.
Yet, despite its importance, there isn’t a whole lot of information on the subject out there.
But that doesn’t mean you have to tackle the challenge blindly.
In this Takeover episode, guest host Ethan Beute speaks with Casey Cheshire, Founder & CMO at Cheshire Impact and author of Marketing Automation Unleashed, about the secrets to successful marketing automation.
Released:
Jan 8, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313